Business Policy and Strategy: The Art of Competition

by Harold C. Babson and Steven Williamson

Book Overview

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with...

• Format: Hardcover
• Language: English
• ISBN: 0849383242
• ISBN13: 9780849383243
• Release Date: March 2007
• Publisher: Auerbach Publications
• Length: 262 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.6" x 9.3"