Business Planning: The Key to Success

by Max Coulthard

A resource book outlining each step required for the construction of a business plan. It is suitable for students studying business planning, entrepreneurship and small business management, as well as a practical tool for the business professional or new business person. Business planning is addressed from different viewpoints but the focus is on simple techniques any organisation can adopt. The authors adopt a model termed the 'five star' approach...

• Format: Paperback
• Language: English
• ISBN: 0732930626
• ISBN13: 9780732930622
• Release Date: March 1997
• Publisher: Palgrave MacMillan
• Length: 368 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.8" x 7.5" x 9.7"