Business, Not Politics: The Making of the Gay Market

by Katherine Sender

In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She...

• Format: Hardcover
• Language: English
• ISBN: 0231127340
• ISBN13: 9780231127349
• Release Date: January 2005
• Publisher: Columbia University Press
• Length: 311 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"
• Grade Range: Postsecondary and higher