Business Networking: Innovation and Ideas in Theory and Practice

by Catherine O'Sullivan and Terry O'Sullivan

The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking.

Drawing on mainstream models in the fields of marketing, employability,...

• Format: Hardcover
• Language: English
• ISBN: 0367460270
• ISBN13: 9780367460273
• Release Date: November 2021
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"