Business Model Warfare: The Strategy of Business Breakthroughs (Innovation Mastery Library)

by Langdon Morris

Innovation is a force of disruption, intentional disruption. The innovator's goal is precisely to disrupt the incumbent, to take away market share, and the innovator knows perfectly well that to do this it must be better at something important than the incumbent was. Business model innovation thereby makes old ways of doing business irrelevant by introducing better value propositions and better experiences for customers, and in so doing it changes the structure of the market while creating competitive advantage.Business model innovation is also perhaps the most important form of innovation, because it's available to any company of any size, anywhere in the world. All it takes is insight, and the willingness to listen well and try something new.

• Format: Paperback
• Language: English
• ISBN: 1793031452
• ISBN13: 9781793031457
• Release Date: January 2019
• Publisher: Independently published
• Length: 278 Pages
• Weight: 1.24 lbs.
• Dimensions: 8.3" x 0.6" x 8.3"