Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful

by Cherie M. Sohnen-Moe

Book Overview

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0962126578
• ISBN13: 9780962126574
• Release Date: January 2008
• Publisher: Lippincott Williams & Wilkins
• Length: 462 Pages
• Weight: 2.06 lbs.
• Dimensions: 0.9" x 8.3" x 10.8"

Customer Reviews

Business made easy!

This was a really great book. I'm a massage therapist, but this book has great advice for all sorts of businesses. It's easy to read, has great info and even a little funny at times. It's really well written and I highly recommend it.

Practical to own if you are clueless to business in bodywork

If you have never owned a business but wanted to and think that this is something that you are ready to do. Business Mastery is the perfect place to start. It contains all the information that you need to know to get started and become successful. Make sure you start from page one and read all the way through. There is so much information. I have been in business a long time and if I only knew then what I know now, I would have been happier sooner. This book is like a journey of knowledge laid out for you to grasp as you need the information in it. Right down to all the forms that you may need. It is my business bible. I have reffered to it time and time again. You won't be dissapointed.

An invaluable reference guide.

Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.

Business Mastery just keeps getting better

I don't know how Cherie Sohnen-Moe does it but Business Mastery just keeps getting better. I just bought the 3rd edition, (we are a little slow getting books down here in Australia) and since I had the two eariler editions, I didn't think the third would have any more information of use to me. Was I wrong!

Excellent for the novice and experienced business owner

Business Mastery is not only an excellent resource for the novice beginning their business whatever their chosen profession may be, but also for extablished business owners who desire to refresh and take their businesses to higher levels. Not only is it informative, it challenges your perceptions and stretches your abilities in every facet of business ownership. From setting effective priorities and goals to marketing, the exercises systematically build on each other to set the foundation for your business! It's the best money you'll invest in your business success!