Business Marketing: Connecting Strategy, Relationships, and Learning

by F.Robert Dwyer

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071263438
• ISBN13: 9780071263436
• Release Date: January 2008
• Publisher: McGraw-Hill
• Length: 678 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.0" x 8.0" x 10.0"