Business Marketing Management

by Frank G. Bingham

Book Overview

The Bingham and Gomes approach to business marketing provides students with the practical grounding they need to become successful business marketers by addressing real issues that face B2B marketers... This description may be from another edition of this product.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0538836784
• ISBN13: 9780538836784
• Release Date: June 1994
• Publisher: Thomson South-Western
• Length: 635 Pages

Customer Reviews

An excellent business marketing book

With this unique book a person can be introduced to the world of business marketing and its differences with consumer marketing. Study the different strategies used in business marketing and improve the income of your company!