Business Marketing Management: B2B. Michael D. Hutt, Thomas W. Speh

by Michael D. Hutt, Thomas W. Speh, Thomas W Speh

Book Overview

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133189571
• ISBN13: 9781133189572
• Release Date: January 2012
• Publisher: Thomson South-Western
• Length: 672 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"