Business Marketing Face to Face: The Theory and Practice of B2B

by Chris Fill and Scot McKee

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

• Format: Hardcover
• Language: English
• ISBN: 1906884544
• ISBN13: 9781906884543
• Release Date: October 2011
• Publisher: Not Avail
• Length: 350 Pages