Business Marketing: A Global Perspective

by Per Jenster, H. Michael Hayes, Nils-Erik Aaby

This text approaches the topic of business-to-business marketing from a strategic perspective, integrating global concerns throughout. Cases are included at the end of the text to illustrate and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256159769
• ISBN13: 9780256159769
• Release Date: February 1996
• Publisher: Irwin Professional Publishing
• Length: 1 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.5" x 7.7" x 9.4"