Business Marketing: Connecting Strategy, Relationships, and Learning

by John F. Tanner, F. Robert Dwyer, John Tanner

Targeted at the undergraduate Business Marketing course. This title introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072865784
• ISBN13: 9780072865783
• Release Date: January 2005
• Publisher: Irwin/McGraw-Hill
• Length: 683 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.3" x 8.4" x 10.2"