This book covers some of the most essential concepts of business management and leadership from Examples of Mission & Vision Statements, Fayol's 14 Principles of Management, Skills for Successful Management, Functions of Management, 5Cs of Successful Organizations, Market Economics & Marketing, Microeconomics Basics: Supply and Demand, Marketing Mix (4Ps of Marketing), Strategies for Competitive Advantagage, SWOT Analysis, Accounting for Managers,...