Business Intelligence: The Savvy Manager's Guide

by David Loshin

Book Overview

Business Intelligence: The Savvy Managers Guide, Second Edition , discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1558609164
• ISBN13: 9781558609167
• Release Date: July 2003
• Publisher: Morgan Kaufmann Publishers
• Length: 270 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"

Customer Reviews

Discover the full corporate impact of having a Business Intelligence Strategy

I have been in the BI world since 1994 and I have read lots of white papers, articles, and books on Business Intelligence; today, the Savvy Manager's Guide on BI is my reference. I would certainly recommend it to every person in charge of a BI project, but, most importantly, to any executive who is not sure what BI really is and above all what BI can bring to their company. BI is a serious matter, and today, although executives start becoming BI-aware, there still are too many of them for whom BI is "just another expensive IT project". David Loshin did such a great work at explaining the impact of supporting the implementation of a Business Intelligence Strategy at the corporate level!

Great Pimer for BI

This book is a great primer for BI. If you only plan to read one book on the subject, this would be a good choice.

Excellent structured and indepth presentation of topic

The book does a fantastic job of providing a managerial level overview of the business intelligence area and the various topics it includes (ETL, Data Cleansing, Metadata, Data Werehousing, ....). To me its easily the first book one should start with in understanding these areas. After which you can choose to dig into areas of interest - data mining, .... I direct a group of product managers in one of the leading business intelligence/ETL companies in this arena and I have made this required reading for all my product managers. I highly recommend this book. Simply buy it - read it.

Essential Reading for BI Professionals

This book is a must read for any business or information technology (IT) professional who is involved in data warehousing and business intelligence (BI) projects. As Director of Education for The Data Warehousing Institute (TDWI) I'm intimately involved in the learning needs and processes of BI professionals. I firmly believe that the future of BI depends on better integration of technology with business at a human level. Business leaders must become more IT-savvy, and IT leaders must become more business-savvy. David Loshin's book is a fine start for both groups. You'll gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together.As a speaker at conferences and seminars I frequently challenge IT people to become more business savvy. My recommendation -- read David Loshin's "Business Intelligence: The Savvy Manager's Guide" first. Then read a BPM book, a CRM book, a supply chain book, and so on. If you're working in IT and have data warehouse or BI responsibilities, I make the same recommendation to you.The proof, however, is in the practice. At a recent TDWI conference (San Diego, November 2003) this book sold out within the first few days of the event -- before Loshin had even arrived at the conference to teach a class. The Savvy Manager's Guide was among the top-selling books at this event and the first the be sold out.Read this book. You'll be glad that you did!

Great Business Intro

This book provides a great introduction to the technical aspects of building a business intelligence program. The book is aimed at both technical and business client managers, and provides enough insight without getting too bogged down in the technical details. I would suggest that anyone undertaking a BI project should use this book as a guidebook.