Business Intelligence Strategy and Big Data Analytics: A General Management Perspective

by Steve Williams

Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past...

• Format: Paperback
• Language: English
• ISBN: 0128091983
• ISBN13: 9780128091982
• Release Date: April 2016
• Publisher: Morgan Kaufmann Publishers
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"