Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers

by Wesley Combs and Bob Witeck

Witeck and Combs describe marketing to the gay, lesbian, bisexual, and transgender population. They cover the history of the gay marketplace and media; consumer identity, demographics, and behaviors,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1419505203
• ISBN13: 9781419505201
• Release Date: September 2006
• Publisher: Kaplan Business
• Length: 179 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.4" x 9.4"