Business Gamification For Dummies

by Kate Shoup, Kris Duggan, Katherine Shoup

Book Overview

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business...

• Format: Paperback
• Language: English
• ISBN: 1118466934
• ISBN13: 9781118466933
• Release Date: February 2013
• Publisher: John Wiley & Sons
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"