Business Fundamentals

by Donald J. McCubbrey

The Business Fundamentals text is designed to introduce students to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so. Traditional business models are discussed as well as eBusiness models. All major functional areas of modern organizations are...

• Format: Paperback
• Language: English
• ISBN: 161610144X
• ISBN13: 9781616101442
• Release Date: November 2009
• Publisher: Orange Grove Texts Plus
• Length: 336 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"