Business for Beginners: From Research and Business Plans to Money, Marketing and the Law

by Frances McGuckin

Book Overview

Most small business guides claim to be for entrepreneurs, but either talk over their heads or treat them like they have no business savvy. The solution? Business for Beginners.

Written by an entrepreneur, it targets the 13 big questions (and all the other questions that come with) that entrepreneurs need to consider to build a successful business, with the answers that will set them on the right track.

Frances McGuckin and SmallBizPro...

• Format: Paperback
• Language: English
• ISBN: 1402203926
• ISBN13: 9781402203923
• Release Date: March 2005
• Publisher: Sourcebooks
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.0" x 7.0" x 8.9"

Customer Reviews

Great book and covers many important areas.

This was one of the first business books I've read (2nd to be specific) and this was one of the most helpful. The only complaint I have which led me to rate this 4 stars and not 5 is because some chapters just hurl information at you too quickly. The law chapter I had to re-read because of all the important info it contained. Besides that everything was great, and even is helpful to those who know the basics. About 9 out of 10 businesses fail within the first 5 years (i think that's the statistic) but if all those people read this book I bet that figure would be dramatically altered. If you want to learn to start a business especially if it's from home this book is for you.

The Greatest!

I am teaching a course on entrepreneurship...this book is the answer to all my prayers!!! We've worked and worked on putting our book together and we finally finished it. I went to the library, saw this book and I didn't put it down until I was done...THE BEST!!!

Good Book

Good Book. You thinking about starting your own business, get this book, trust me.

Strategies for developing a small business using seven basic skills and seven reasons businesses fai

If you're a bare-bones newcomer to the business world and seek a basic introduction to all the concepts, from business plans and marketing to the law, then Frances McGuckin's Business For Beginners: From Research And Business Plans To Money, Marketing And The Law is for you. McGuickin is a small business expert and consultant, and shares her strategies for developing a small business using seven basic skills and seven reasons businesses fail. Checklists and boxed information sets abound.