Business Express: An Odyssey of Business Ideas, Sensitivities, Engagements & Emerging Global Consumers

by Rajendra Kumar Aneja

How do you sell products to over one billion scattered consumers in India? How do you launch mass-market products in slums and villages in Latin America and Africa? How do you build credible and disciplined distribution systems in Asia, Africa, Latin America and Southeast Asia, where wholesalers are the emperors of the markets? How do you build new businesses and brands in foreign markets? Who are the new Emerging Global Consumers across the world...

• Format: Paperback
• Language: English
• ISBN: 1981000623
• ISBN13: 9781981000623
• Release Date: May 2018
• Publisher: Independently Published
• Length: 454 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"