Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business

by Jules Goddard and Rob James

Book Overview

Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.

This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores...

• Format: Paperback
• Language: English
• ISBN: 1398601675
• ISBN13: 9781398601673
• Release Date: September 2021
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"