If we're going to "do the right thing" in business, we need to ask ourselves exactly and precisely why we're doing what we're doing-what our intended outcome is. Is it to win, to look good, or maybe to decimate the competition? Or is it to redefine excellence, showcase exceptional skills, or create positive change? Are we trying to prove who we are, or demonstrate it? The former will result in ego-minded banter while the latter will produce camaraderie,...