Knowledge Exchange Business Encyclopedia

by Knowledge Exchange, Knowledge Exchange (Firm), Knowledge Exchange (Firm)

Book Overview

Do you understand the "diffusion process" and how it relates to your company's newest marketing effort? When you're asked about "price/earnings ratios," do you quickly change the subject? Is the term... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1888232056
• ISBN13: 9781888232059
• Release Date: January 1998
• Publisher: Knowledge Exchange
• Length: 747 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.5" x 7.9" x 10.8"

Customer Reviews

Excellent Business Reference

A bit expensive, but the best first-source business reference book I know. Especially good for younger readers because of it's helpful and pleasant graphics, it nonetheless serves adult readers well who just need a quick reminder of the difference between GNP and GDP, what a junk bond is,or how to calculate market value. A tad out of date -- but what reference book isn't?