Business Economics

by John Scouller and Roger Perman

Book Overview

Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based...

• Format: Paperback
• Language: English
• ISBN: 0198775245
• ISBN13: 9780198775249
• Release Date: April 1999
• Publisher: Oxford University Press
• Length: 338 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 7.3" x 9.5"