Business Development: Customer-Oriented Business Development for Successful Companies

by Andreas Kohne

The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with...

• Format: Paperback
• Language: English
• ISBN: 3658247258
• ISBN13: 9783658247256
• Release Date: February 2019
• Publisher: Springer Vieweg
• Length: 110 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 9.3" x 6.5"