Business Development: Processes, Methods and Tools

by Andreas Kohne

Book Overview

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

The second, revised and expanded edition...

• Format: Paperback
• Language: English
• ISBN: 3658388439
• ISBN13: 9783658388430
• Release Date: December 2022
• Publisher: Springer Vieweg
• Length: 162 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"