Business Creativity: A Guide for Managers

by Brian Clegg and Paul Birch

It is commonly assumed that creativity is something you either have or haven't got, yet with appropriate techniques everyone can be more creative, and the potential benefits in terms of profits, opportunity and efficiency are huge. This book provides a simple structure to enable the reader to apply creativity techniques in the workplace. It puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework.

• Format: Paperback
• Language: English
• ISBN: 0749416386
• ISBN13: 9780749416386
• Release Date: January 1995
• Publisher: Kogan Page
• Length: 85 Pages