Business Communication Today

by John V. Thill, Courtland L. Bovée, Bovee

Book Overview

For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131478451
• ISBN13: 9780131478459
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 720 Pages
• Weight: 3.80 lbs.
• Dimensions: 1.3" x 8.5" x 11.1"

Customer Reviews

Wonderful source for keeping up-to-date with latest trends of communication

Well, what can I say, I simply love the book. It has reminded me that when it comes to communication, we are all human beings not machines. We have feelings and different situations at every moment of our lives; we need to remember all this when deciding to play the communication game. To some, the elements of communication mentioned in the book are taken for granted basics but, for some others, it is a guideline to learn how to communicate better. Simply put, not every one is born with the give of "gap-ping". Let it be face-to-face conversations, emails, letters, blogs, IM and/or all other ways of communications, we must have some guidelines. This text provides the reader with the guidance of learning basic to professional techniques of communication; not only do we learn how to use clarity, conciseness, etiquette when writing to others, but also teach us to learn to recognize the audience which, in a era of globalization, is of most importance. The authors of the books point out our cultural diversities and remind us to treat each other with respect, patience and understanding. I could say much more of the text, but as you probably figured out, I am a student and have only read up to Chapter 7. So much to read, so much to learn! I am so thrilled to have come across this book and be able to keep up with the trends of communication and the reminder, that unfortunately, we all need once in a while when it comes to communicate with each other. This book not only applies to professional life but every day life as well. I could go on and on with the thoughts this book has provoked in me but, maybe, I will get back with more to say once I finish reading the book. Do not miss the chance to read it!

The best business communication textbook on the market

I've been teaching this course for 20 years, and I've used various editions of this text for the past 15 years. The book is now in its 9th edition, which is the best edition yet. The book is beautifully written, concise, and has a strong scholarly foundation. A look at the reference section at the end of the book shows more than a 1,000 sources the authors used in writing the book. In terms of overall length, however, the book is about the same as other texts in the field. I've reviewed virtually all of the leading business communication texts, and this book is miles ahead of the competition. For example, while other textbooks for this course are still emphasizing paper documents, this book is the only business communication textbook that gives extensive coverage of electronic documents. Students will see actual examples of blogs, instant messages, RSS newsfeeds, wikis, and podcasts (actual podcasts for students to analyze are on the authors' website). Amazingly, examples of these electronic documents aren't contained in any of the competing books. Semester after semester, my students have rated this book very highly. The authors are to be commended for their outstanding work!

Business Communication Today

The book combines much useful infomation. Various examples and appendixes are helpful in ordinary (but important) questions. It is a straight-to-the-point book.

Great for reference

Although I owned the 6th edition, I can say this book is a must have for everyone. Actually I was a silent person and everytime I wanted to talk, I was a bit trouble sometimes, and this book has help me communicating easier, whether it is business or general.With this book, started with easy to understand short-theory, move into non-verbal communications, divided by step-by-step preparations, suggestions, how-to-practice, then into verbal communications with letters, from routine & persuasive messages into how to deliver bad news (one of the hardest task), how to create report, how to make visual aids, how to make presentations, and how to make a job letter.One of greatest feature is it provides many sample letters include few other culture or other countries' style letters, and along with it, there's a reason why he or she write that. There's also some tips how to write in e-mail, or make recorded voice for telephone systems.This is a must have for everyone, include those who never attended this lecture.

Comprehensive and easy to understand

This book is really good to help me understand my course. It was well developed and accounted for basic skills needed for people to develop their skills. It was full of useful, colourful illustrations and easy to comprehend. The exercises were excellent and it did make me really able to detect my mistakes. The book would be helpful for future references (example: attending interviews, writing letters). I wouldn't even trade this book with another since I found it will help me to improve my skills in communicating and writing.