Business Analytics, Global Edition

by James R. Evans

A balanced and holistic approach to business analytics
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate...

• Format: Paperback
• Language: English
• ISBN: 1292339063
• ISBN13: 9781292339061
• Release Date: August 2020
• Publisher: Pearson
• Length: 704 Pages
• Weight: 2.65 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"