Business Acumen for Strategic Communicators: A Primer

by Matthew W. Ragas and Ron Culp

Book Overview

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

• Format: Paperback
• Language: English
• ISBN: 1838676627
• ISBN13: 9781838676629
• Release Date: March 2021
• Publisher: Emerald Publishing Limited
• Length: 336 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 6.1" x 9.3"