Business & Marketing Across Cultures

by Vasyl Taras, Julie Anne Lee, Jean-Claude Usunier

Book Overview

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.

The authors explore the roles of culture, communication, language, interactions,...

• Format: Paperback
• Language: English
• ISBN: 1529754372
• ISBN13: 9781529754377
• Release Date: August 2023
• Publisher: Sage Publications Ltd
• Length: 280 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"