Business & Marketing Across Cultures

by Vasyl Taras, Julie Anne Lee, Jean-Claude Usunier

Book Overview

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

• Format: Paperback
• Language: English
• ISBN: 1529754372
• ISBN13: 9781529754377
• Release Date: August 2023
• Publisher: Sage Publications Ltd
• Length: 280 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"