Bundle: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, Loose-Leaf Version, 10th + Mindtap Marketing, 1 Term (6 Mont

by J. Craig Andrews and Terence A. Shimp

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, and access to MindTap Marketing for 1 term (6 months). With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn...

• Format: Product Bundle
• Language: English
• ISBN: 1337584576
• ISBN13: 9781337584579
• Release Date: August 2017
• Publisher: Cengage Learning
• Length: 635 Pages
• Weight: 2.92 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"