Bundle: Advertising and Integrated Brand Promotion, Loose-Leaf Version, 8th + Mindtap Marketing, 1 Term (6 Months) Printed Access Card

by Chris Allen, Richard J. Semenik, Thomas O'Guinn, et al.

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Advertising and Integrated Brand Promotion, 8th Edition and access to MindTap Marketing for 1 term (6 months). With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks...

• Format: Product Bundle
• Language: English
• ISBN: 1337584495
• ISBN13: 9781337584494
• Release Date: February 2018
• Publisher: Cengage Learning
• Length: 425 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"