Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

by Subba Rao Chaganti

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The...

• Format: Hardcover
• Language: English
• ISBN: 9388305612
• ISBN13: 9789388305617
• Release Date: January 2019
• Publisher: Bsp Books Pvt. Ltd.
• Length: 620 Pages
• Weight: 2.29 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"