Built-In Social: Essential Social Marketing Practices for Every Small Business

by Jeff Korhan

Book Overview

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 111852974X
• ISBN13: 9781118529744
• Release Date: April 2013
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.9" x 8.7"