Building Your Business with Google For Dummies

by Brad Hill

Book Overview

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0764571435
• Release Date: June 2004
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.33 lbs.
• Dimensions: 9.0" x 1.0" x 7.3"

Customer Reviews

A must read for any business owner.

Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.

Solid Overview of AdSense, AdWords, Froogle and Catalogs

"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites. You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way. You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website. AdWords I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete. Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates. AdSense AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs. Hill explains how AdSense makes money, and warns against cheating. Increasing Your Page Rank No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process. Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use. Using Froogle and Google Catalogs These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops. I fully recommend "Building Your Business with Google For Dummies" by Brad Hill. Anthony Trendl editor, HungarianBookstore.com

For the Site Manager

This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.

Nice broad topic Google book

Hi, I am an author of SEO book myself. I enjoyed reading this book. It is well rounded broad SEO book. It covers end user search tips, some general search engine ranking tip and information on Google Adwords, Adsense, and Froogle. This is a book that covers a wide area. If you want more specific details on how to improve your search engine rank I would recommend reading Google Hacks Exposed: Improving Your Rank on Google.

Great AdWords and SEM Primer

This has got to be one of the best references I've seen that addresses what can be done with online marketing using Google AdWords. AdWords is a confusing but powerful program, and this book offers an excellent primer to becoming an effective AdWords user. That's the primary reason I bought it. There seems to be no end to the ways you can use Google to promote your business. This book helped me familiarize myself with several tools I hadn't looked into beforehand.Also a good intro to search engine marketing. I purchased Search Engine Optimization For Dummies at the same time that I bought this book. Also an excellent reference. Both highly recommended.