Building Strategic Relationships: How to Extend Your Organization's Reach Through Partnerships, Alliances, and Joint Ventures

by William H. Bergquist, David Meuel, Juli Betwee

Book Overview

Few organizations can afford all the specialized expertise and technology they need to respond nimbly to emerging needs, regardless of the type of clients they serve. As market demands grow... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0787900923
• ISBN13: 9780787900922
• Release Date: June 1995
• Publisher: Jossey-Bass
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Very insightful and practical.

Easy to read and the most useful for people initiating alliances. Attention to the soft side of alliances is the most useful. Very few people deal with this critical aspect of alliances. My colleagues and I want to hear more from this author.

reveals the underlying principles of successful parthership

This is a thorough, well researched collection of case studies and best practices. Makes the case for why and how strategic, cross boundary relationships are the new models for doing business in todays marketplace.