Building Media Relationships: How to Establish, Maintain, and Develop Long-Term Relationships with the Media [With DVD]

by Susan Sommers

A solid media relations plan is one of the most powerful tools a company can draw upon to raise a profile, attract new clients, and generate sales. Building Media Relations, Second Edition, is a comprehensive guide to working professionally and productively with the media.

Sommers provides students wiuth the critical theories and strategies necessary for successful media planning and management. Throughout this editiion, students are exposed...

• Format: Paperback
• Language: English
• ISBN: 0195426959
• ISBN13: 9780195426953
• Release Date: September 2009
• Publisher: Oxford University Press, USA
• Length: 264 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 7.0" x 8.9"