Building Implementable Marketing Models

by P.S.H. Leeflang, Philippe A. Naert, Peter S.H. Leeflang, et al.

The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9020706748
• ISBN13: 9789020706741
• Release Date: May 1978
• Publisher: Springer
• Length: 418 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.9" x 5.5" x 8.5"