Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

by Adrian Sargeant and Elaine Jay

Book Overview

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy...

• Format: Hardcover
• Language: English
• ISBN: 078796834X
• ISBN13: 9780787968342
• Release Date: September 2004
• Publisher: Jossey-Bass
• Length: 208 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 7.0" x 9.2"