Building Buzz: How to Reach and Impress Your Target Audience

by Marisa D'vari

In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building Buzz through free media is the most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564147797
• ISBN13: 9781564147790
• Release Date: January 2004
• Publisher: Career Press
• Length: 253 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.5" x 5.3" x 8.2"

Customer Reviews

Great Book for self-publicizing info

This is not Marisa's first book -- and like all the others, it is very practical and helpful Marisa D'vari is the Baroness of Buzz! Here, in one compact volume are all the media tricks it has taken the rest of us a lifetime to learn. Smart, savvy and well organized, this book will tell you in a few hours the information you'd pay a fortune to get from a PR expert." Tina B. Tessina, PhD, (www.tinatessina.com)Speaker, Psychotherapist and Author of "It Ends With You: Grow Up and Out of Dysfunction" and 10 other books.

something for everyone to market themselves

Chock-full of tips for staying on target and on message in promoting yourself. Whether you want to use TV, radio, print, networking or the internet to build buzz, Marisa gives you the inside scoop on how to make it happen, complete with real-life success stories from multiple contributors. In short, a pragmatic portfolio of publicity tips and activities that work!

Shamelessly Fabulous!

"If you want tons of shamelessly fabulous publicity you must read this book! It shows you how to do create your own specialty niche celebrity status amazingly well." Debbie Allen, International Business Speaker & Author www.DebbieAllen.com

Good Solid Information

Reading Buiding Buzz is like having an extended visit with a very savvy PR person. I have been able to confidently go forward on angles that I never considered after reading Marisa's solid advice. No matter what your projects are, this book will help you effectively present yourself and go for what you want.

A great checklist for self-marketers

Whether you're just starting to build some buzz about you and your business, or a seasoned self-promoter looking for some different ideas, there's something in this book for you. Marisa covers every angle with easy to follow steps and examples. I found the book useful as a sort of "a la carte" menu where I could piece together a complete marketing plan for my next big project. Great breadth of material neatly together in one place.