Building Brandwidth: Closing the Sale Online

by Sergio Zyman, Scott Miller, Scott Miller, et al.

Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.
just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth...

• Format: Hardcover
• Language: English
• ISBN: 0066620600
• ISBN13: 9780066620602
• Release Date: October 2000
• Publisher: Harper Business
• Length: 256 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"

Customer Reviews

Good, but there are better

Brandwith is a cute name for Internet marketing, and the author's lay out the case for pushing sales pretty well. But speaking from a small business/entrepreneurial viewpoint, I found not very much practical information that I could put to good use. If you want a better alternative, try "The Anatomy of Buzz" by Emanuel Rosen. Some very practical stuff that the upstart e-marketer can really use.