Building Brand Experiences: A Practical Guide to Retaining Brand Relevance

by Darren Coleman

Book Overview

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement,...

• Format: Paperback
• Language: English
• ISBN: 0749481560
• ISBN13: 9780749481568
• Release Date: July 2018
• Publisher: Kogan Page
• Length: 296 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"