Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business

By: O'Sullivan, Ryan

With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.

Building B2B Relationships presents a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you to win more and win faster.

Providing a flexible...

• Format: Paperback
• Language: English
• ISBN: 1398615412
• ISBN13: 9781398615410
• Release Date: December 2024
• Publisher: Kogan Page
• Length: 256 Pages