Building a Trusted Expert Culture: Six Pillars of CRM Success

by Gordon Hilleque, Carla R. Ewert, Jennifer Smith

With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. As a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends,...

• Format: Paperback
• Language: English
• ISBN: 0989291049
• ISBN13: 9780989291040
• Release Date: January 2015
• Publisher: Carla Ewert
• Length: 64 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"