Build Your Beverage Empire

By Jorge S Olson and Carlos López

Book Overview

Launch or Build Your Beverage Venture With Expert Advice

Dive into a dynamic world of beverage entrepreneurship where traditional rules are rewritten In this enlightening guide, you'll explore the exciting realm of online sales, social media buzz, and direct consumer engagement, reaching beyond the confines of convenience stores to platforms like Amazon, TikTok, and Meta.

Discover how small-scale beginnings, starting with just one pallet, reshape the industry.

"The post-COVID era has revolutionized the beverage supply chain, sales, and distribution, creating unprecedented opportunities."

For the savvy entrepreneur, this means the ability to connect directly with your ideal customers.

This book is more than a guide; however, it's a real blueprint for success. You'll gain invaluable insights into developing and marketing innovative beverages. Uncover groundbreaking strategies and techniques to carve out a unique niche and outshine the competition. Whether you're an aspiring entrepreneur or looking to launch a new beverage product, the industry is ripe with possibilities.

The new beverage business world includes online sales, social media promotion, and finding your consumers not only in a convenience store but on Amazon, TikTok, or Meta. Beverage development also changed; gone are the days of ordering five truckloads; in exchange, beverage entrepreneurs can start with one pallet.

COVID changed the entire supply chain for the beverage business alongside beverage sales and distribution. This is amazing for consumers ordering beverages online and for entrepreneurs, as they can now sell directly to their perfect customers and drop ship to their homes.

Yes, you'll see the blueprint and step-by-step guide on how to develop and sell beverages. You will also discover cutting-edge ideas and techniques to disrupt the beverage industry and separate yourself from the competition. If you are considering launching a new product or business as an entrepreneur, the beverage industry might be for you.

Topics Covered Include:

✔ How to Start Your Business

✔ Beverage Development

✔ Beverage Marketing

✔ Beverage e-Distribution

✔ Beverage Formulation

✔ Entrepreneurship Mind-Set

✔ Beverage Packaging

✔ Beverage Sales

✔ Beverage Distribution

✔ Beverage Business Funding

✔ Beverage Online Marketing

In this third edition of the book, Jorge Olson decided to rewrite the entire text, not only updating it but expanding it to cover more material on online marketing, Amazon sales, much more detail on beverage development and formulation, and unique details on beverage business modeling and creating your business plan to get funding. This book is a complete guide for beverage entrepreneurs on how to start their new business.

What's New in The Third Edition?

How to leverage social media to sell more drinksSell online, including your store, social media, and AmazonBeverage development and contract manufacturingSmall batch white label and private-label beverage productionPost-COVID opportunities and how to take advantage of them

• Format: Paperback
• Language: English
• ISBN: 098214251X
• ISBN13: 9780982142516
• Release Date: February 2009
• Publisher: Promocave.com
• Length: 268 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Very helpful information

Not only have I read this book, but have also purchased another ebook from Jorge which details the distribution business. Both are great guides and offer insight into the industry with case studies, tips and first hand knowledge.

Excellent Primer

As the Founder of a start-up beverage company, I find this book invaluable! I did not have a professional beverage background when I started my venture, but now I do. "Build Your Beverage Empire" is a catalyst to the development of my skill sets. I still use this book as a reference for questions that arise or to follow the experience and logic of the authors. Highly, highly recommended!

Get the Basics

This book is perfect for a potential entrepreneur looking to break into the beverage industry. The steps Jorge talk about are the way you want to go. I started a beverage company over 2 years ago and jumped right in making many mistakes and throwing away money that I would not have thrown away had I read this book ahead of time. I would caution anyone thinking of starting any new venture that if you are not willing to risk everything you have and believe in what you are doing 100%, don't do it. Good luck!

Down to Earth

Simple but real!, doesn't matter if you are a Sr Manager or in an Entry level, this is a must for all the people that has been or are in the beverage industry. If you are an entrepreneur in the beverage industry: this book has to be in your To Do list. If you work for a Corporation and all your processes are complicated and sophisticated, this book is a must for you as well, since transports you to the roots of the industry. Job Well Done by the authors.

A must for anyone starting a Beverage Biz

I started to see all the drinks making money and created my own ideas, but like most of us, I didn't know were to start. I found this book online and it was my best investment in the beverage world. The books view is not only as a professional but also as a consumers point a view giving the reader a clear and complete vision of the what's, does and don'ts. Good job