Budget Constraints and Optimization in Sponsored Search Auctions

by Yanwu Yang and Dajun Zeng

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes...

• Format: Hardcover
• Language: English
• ISBN: 0124114571
• ISBN13: 9780124114579
• Release Date: December 2013
• Publisher: Academic Press
• Length: 224 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.7" x 7.5" x 9.3"