Zhou Chongbo, a marketing agent in Beijing, comes up with an absurd though effective idea to promote Mr. Wan's photo-editing app: blessed by a mysterious Buddhist master, the app becomes a cult phenomenon, shared by millions of users. However, when people begin to bless everything, often with ambiguous purposes, the situation turns into a nightmare and Zhou Chongbo must run away... from the city, from the company and from his own family, to take refuge...