Broadening The Concept And Applications Of Marketing

by Philip Kotler and Vibrant Publishers

Book Overview

Legend in Marketing: Broadening The Concept and Applications of Marketing by Philip Kotler

Discover the transformative power of modern marketing with Legend in Marketing by Philip Kotler, a pioneer in the field. This seminal work goes beyond traditional marketing concepts, offering an expanded view of how marketing intersects with technology, global trends, and evolving consumer expectations.

In...

• Format: Hardcover
• Language: English
• ISBN: 1636512526
• ISBN13: 9781636512525
• Release Date: September 2024
• Publisher: Vibrant Publishers
• Length: 374 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"