Broadcast Cable Programming: Strategies and Practices

By Douglas A. Ferguson and Susan Tyler Eastman

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0534512976
• ISBN13: 9780534512972
• Release Date: August 2001
• Publisher: Wadsworth Publishing Company
• Length: 480 Pages
• Weight: 2.00 lbs.